Starting now until April 22nd, anyone (including you!) can submit an idea for a brand new chip flavour at Lays.ca/Flavour for a chance to win $50,000 grand prize plus one per cent of their flavour’s future sales after the voting period ends. The theme for this year is Canadian related – so go explore and be inspired by the great outdoors and submit something related to Western Canada, Ontario, Quebec or Atlantic Canada. There will be four finalists each from those regions before they are judged, and come home with $5000. All you have to do issubmit their flavour ideas at Lays.ca/Flavour, by texting the word FLAVOUR to 101010 or by mail. Flavour submissions can also be shared on Facebook, Twitter, Pinterest, Tumblr, Google+ and Instagram (mobile).
What’s also new is the customizable and sharable video feature created just for the flavours focusing on the region, name and ingredients. In addition, the I’d Eat That! feature that allows Canadians to pick between submitted flavours on Flavour Showdown. Since its Canadian debut two years ago, almost 2 million entries have been submitted. Do you think you can be the next Jalapeño Mac N’ Cheese or Maple Moose?
Contest Site: Lays.ca/Flavour