It appears DreamWorks Animation (Shrek, Kung Fu Panda, How To Train A Dragon) will be tapping into the Chinese market even further with the announcement of its plans to build a brand new theme park costing US $3.2 billion. This is in order to boost it’s presence in the expanding Chinese entertainment market. This announcement is most likely a response to Disney’s new US $3.7 billion theme park in Shanghai, scheduled to open in 2015.
The park, called the “Dream Center”, is scheduled to open its doors to the public in 2016, will be located in Shanghai. It will boast entertainment facilities, animation exhibitions and commercial developments including hotels and shopping areas.
Dreamworks also stated that the third instalment in the “Kung Fu Panda” movie series will be made in China as a co-production to also be released in 2016. Their plan is to release up to three major films within a year with the first coming up for global release in 2017.
So who’s excited for this? Think it will be better or worse than Disneyland?