In efforts to market The Smart brand in China, Kobe Bryant has been commissioned to film a short for its “Big, In The City” ad campaign. A newly released video has the internationally known NBA star assuming the role of a quick thinking/driving man of both style and action with a keen sense of aim.

With the aid of a shiny black Smart Fortwo Brabus that he – or perhaps a stunt double – throws around corners and through traffic, Kobe comes to the aid of a damsel in distress with flair as he chases down an art thief and utilizes his on-court abilities to administer a chase-ending coup de grâce.

The campaign will reportedly undertake a 25-city Chinese road trip, the highlight of which is an appearance by the Los Angeles Lakers star at a Smart customer party in July.