Recently, a Lamborghini owner in Qingdao, China, announced that he would smash his Lambourghini car, no more than 6 months old, in front of the Qingdao 1919 International Building Material and Lamp Mall at 3:15PM on March 15, solely out of dissatisfaction with Lamborghini’s services. According to the owners announcement that he posted onto the internet, he decides to smash the sports car on the World Consumer Rights Day to vent his strong dissatisfaction with and disappointment at Lamborghini’s differentiated services in China and Europe, and its downgraded standard for service providers. Carnage of the action after the break.

The engine of the newly-bought sports car failed to start on November 29, 2010. After they had contacted Lamborghini’s Qingdao dealer, the car was carried to the designated maintenance shop by a trailer of a maintenance service provider entrusted by Lamborghini’s Qingdao dealer. The engine problem was not fixed, and the bumper and chassis were found damaged after the car was towed to the maintenance shop. As they pointed out the problem, the maintenance service provider shirked the responsibility and ignoring the owners consumer right. After that, the owner contacted Lamborghini’s CEO Mr. Stephan Winkelmann, the brand’s China headquarters, its after-sales service manager for Asia-Pacific region, and the brand’s owner Volkswagen Group, but the problem was not solved. According to the former Lambo owner, Chinese consumers are more and more capable of consuming global luxury products in recent years. However, the global luxury brands work on exploring the Chinese market on one hand, but ignore the interests and rights of Chinese consumers. The former owner feels that Lamborghini did not bring their world famous high quality service to China, so he felt that the only way to show his ultimate dissatisfaction was to destroy the car. The owner believes that there is no suitable means to protect his own consumer rights. On the bright side, at least for Lamborghini, this gentleman won’t be calling anymore – not until the insurance payout arrives and he buys another model. In China a Lamborghini Gallardo such as the one above retails for between $529,000USD and $757,000USD depending on specification.